Category: maloneys
What is the Mission Myth? Most nonprofits believe that to achieve success all they need is passion and heart. The truth? It is only when they integrate The Four Ms: Management Money Marketing Measurement that they will achieve optimal results. Here are strategies, anecdotes, and pracital tips for new levels of success ? all derived from nonprofits that reached new heights. Offering validation, camaraderie, laughter, and hope, The Mission Myth helps you do good?well.
The Mission Myth- Building Nonprofit MomentumThrough Better Business is an excellent bookon how to manage all aspects of a non-profitorganization. A non-profit functions very muchlike a for profit business. Both businessstructures require management, money, marketingand measurement.The Mission Myth begins with an inspirationalstory of a struggling entity- The Colorado AidsProject (CAP). The effort evolved slowly into amulti?
Source: http://www.mssuka.com/the-mission-myth-building-nonprofit-momentum-through-better-business/
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